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“Why make a business out of lingerie that hides your tummy?”

I wanted to address a comment posted a few weeks ago, in response to my post “Am I saying that you SHOULD be self-conscious  about your tummy?” Please read the following and my response:

Lois wrote:  Interesting….if you really feel this way though, wouldn’t you be fighting and working against the mentality, instead of contributing to it?

Just curious, because I completely see both viewpoints. I see what you are trying to do, really…and I see how this product gives some women confidence and could be very helpful…but if your true goal is a society that celebrates women’s bodies the way they are, why make a business out of lingerie that hides it? It doesn’t quite make sense.

As for wishing that “the bigger the woman, the more attractive they are” were true–really? Because big can also be unhealthy.

And I am a thin woman even after having 4 kids so it kind of offends me when women go off and how thin should NOT be attractive. ALL body types can be attractive….We should all work towards healthy body types…and healthy self image as well. Just some rambling thoughts from another mother.

Lois:

I am so glad you chose to share your feelings with me, thank you so much! I love to hear women sharing their thoughts and having a true dialogue about these issues.

I am going to respond to a few of your (excellent) points:

..if you really feel this way though, wouldn’t you be fighting and working against the mentality, instead of contributing to it?

Interesting point; to clarify, are you saying that I am doing this by manufacturing my product, or by promoting it? The reason I ask is that if is the former, any company that made a product that could be construed as “hiding” a physical attribute that women aren’t happy about could be “contributers” to this mentality,   L’oreal, Nice N’ Easy, and Spanx would all be in that bunch, and I am unaware of any woman who doesn’t at least use one of those types of products.

If is the latter, than any woman (with all due respect, including yourself) could be accused of “contributing to this mentality” by simply wearing make-up, dying their hair, or choosing figure-flattering clothing.

*The exception is the Dove Campaign for Real Beauty, a company I support completely, and recently had the honor of communicating with Jess Weiner, one of their “ambassadors”. Her message of empowerment was enlightening, to say the least.  Dove uses “real women” with  more realistic sizes in their campaigns. They also sell….beauty products!  I am trying to think if that is more acceptable because of your comments. I would really like to know your thoughts on this. 🙂

..but if your true goal is a society that celebrates women’s bodies the way they are, why make a business out of lingerie that hides it?

I see what you are saying, and I see that I still haven’t communicated properly that I created this to empower and give women confidence. “SexCies” was made so women don’t have to worry mentally about that which they are constantly agonizing about; for me saying that they are being ridiculous for doing so would completely be invalidating.   I am not saying they are right to agonize; eg, me saying their tummies are so ugly that they should be hidden (which is what I am interpreting that you are putting forth that I am), rather, I am just commiserating that we live in a society where the aesthetics of a real woman’s body is yet to be celebrated and held as the beauty standard.

I would also ask you this; are those companies who manufacture bras especially for those who have had mastectomies making a business out of “hiding” the missing breast or scars? Would you ask a breast cancer survivor to just “celebrate her body the way it is” and disapprove  of her choice to wear them?

I believe that a lot of women feel self-conscious about their tummies, and some of us with C-sections, like myself, feels “disfigured” by our surgery. My goal is to simply provide them with a product that helps them to feel confident again, helps them feel beautiful and desirable and self-assured, and helps them enjoy intimacy with their partner because they are not having to worry about something that seriously hinders them mentally. I want women to enjoy sex with their partners!

Please understand, I created this product for me (as there was nothing like it on the market)and I wanted to enjoy intimacy without worrying about my flabby tummy. When I found out other women felt the same, I knew I had to bring it to them with my love and support.

With love for my Mommas,

Suzy

 

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